How to create a Facebook Business Page

Our social media team had a pleasant surprise work into Facebook. We have a tendency to at last month; however, it’s just like the day has already come back. The new Facebook business page style that is just about the equivalent as Timeline is currently on the market for all businesses to implement on Facebook pages!

Facebook is giving page admin, the prospect to preview, tweak, and publish their new style now.

Steps to Set Up Facebook Business Page:

Once you logged in as an administrator, you may set up your business Fan page on Facebook.

home sweet home 

Step 1: Set Your Cover Photo:

In fan page the ‘About’ section, firstly it is prompted to upload a cover photo for your business page. If you’re familiar with Timeline with your personal profiles, it’s same as large banner image that is shown at the top of the business fan page. The cover image dimensions are 851 x 315 pixels. Finalize a picture that will represent your brand, and don’t be afraid to get creative with it. You can change it as often as you wish, however you must adhere to Facebook’s fan page policies regarding cover photos, which describe that cover photos cannot be following:

•    Package or Sale’s or Promotional, such as “50% off” or “Our Website to call or download.”

•    Contact info like website URL, e-mail, physical mailing address, or information that should go in your Page’s “About” section.

•    Refers to Facebook features/actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features.

•    Calls-to-action such as “Get it now” or “Tell your friends.”

•    Covers must not be false, unreliable or misleading, and must not on third parties’ intellectual property.

 Easter eggs on green grass

Step 2: Set up your Profile Picture:

After you click ‘Next’, you can adjust your profile picture for your fan page, image that may get shown next to every of your updates on your wall and in users’ news feeds. An emblem may be a good selection here; however, you’ll be able to opt for any image that’s representative of your whole business/brand. Get a picture that fits 180 x 180 pixels and also looks better when scaled down to thumbnail size of 32 x 32 pixels.

 

Step 3: Organize Your Views & Apps

The new options photos, likes, and apps at the top right hand corner of your page. Photos square measure mechanically featured at first spot; however, page admin will arrange feature for whole business fan page. Total 12 apps will be shown there, which might be viewed once page guests click the dropdown arrow (highlighted in orange within the image below). Admin can even customise the pictures that get shown for every app during this toolbar victimization the ‘Manage’ >> ‘Edit Page’ dropdown via the ‘Admin Panel,’ that is accessible at the highest right of their business page.

Step 3 A: Star, Hide, or Pin:

At third step, Facebook can prompt you to switch the things in your page’s timeline. By hovering over individual stories, you’ll be able to build them wider, hide them from your timeline with the pencil icon, highlight them as necessary with the star icon, or delete them entirely. A good new feature to notice here is that you just will pin/anchor a particular story to the highest of your timeline for up to seven days. It implies you’ll be able to highlight specific posts like exceptional content, calls-to-action for your best promoting offers, or different events/promotions you wish to feature.

 Happy fashion designer with tablet pc in office

Step 4: Explore the Admin Panel

The new Admin Panel, as we tend to mentioned earlier, page admin will access from the link at the top right, admin to find all of the activity on their business fan page in one convenient place. From here, admin will simply answer comments, edit their page settings, access Page Insights (i.e. Facebook page analytics), produce new ads, and even modify the name of their business fan page.

 

Step 5: Enable Messages

The Facebook fan page guided tour ends with info regarding messages, an innovative feature for business pages. Admin will currently permit users to send them personal messages on fan page. It is a lot of easier for an admin to own non-public conversations with their fans and customers. We do not suggest limiting ways of communication available to your fans; however, admin also can value more highly to put off electronic messaging capability by accessing the Admin Panel, selecting ‘Manage’ >> ‘Edit Page’ >>’Manage Permissions,’ and unchecking the ‘Messages’ box.

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